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Building Customer Loyalty with
Your Own Private Label Coffee Brand
Building loyalty to your coffee label has
extremely satisfying long-term rewards. From increasing your business' value
to better account retention and acquisition, the right coffee label and product can
really set you apart.
The Heritage Coffee
Company has been producing private label coffee for the Office Coffee Service industry for decades, and is
considered a premier supplier in this segment.
Need convincing about the value of
private labels? Take a look at Stuart Daw's article "Private
Label vs. National Brands" originally published in 1983.
We offer the following
private label coffee programs:
EXCLUSIVE LABELS
When you desire to have your own image, but don't have enough volume to
justify "reinventing the wheel" we have created beautiful coffee
packaging films that
are only available to one operator in any geographic region. These exclusive
labels allow you to build a strong allegiance to your product without concern
that every other operator will show up at your accounts with the same thing!
We offer four exclusive films you may choose
from and we can start you off with a very low minimum of 10 cases per month.
With inline printing available on each film, you can offer as many blends as
you desire all in one special film — or we can imprint your company name on
each bag.
PRIVATE LABEL
DEVELOPMENT
With a volume commitment of 2,000 pounds per month, we are happy to generate a
coffee packaging film for your exclusive use, with any graphics you may desire. Each of our
packaging lines is equipped with laser eye-spots and computer enabled in-line
printers, so you may offer more than one blend in the same film.
We can also customize boxes to fit your image.
All our coffees are roasted to order — your
private label offerings will stand out when tested against brands which have
been warehoused for longer periods. Plus, we can cup-match
any existing blends you wish to have in your private label, making it
easy to convert customers based on taste experiences.
SWITCHING FROM A CURRENT
PRIVATE LABEL SUPPLIER
It's as easy as picking up the phone! With a minimum
of 2,000 pounds per month, we will purchase the remaining film supply from
your current coffee roaster and begin packaging for you upon its arrival in our
warehouse.
Not all roasters are created equal, and
operators looking for a positive change can count on us to move their private
label program in a positive direction. With our cupping abilities, we can
either match your current taste profile, or create a new one to your specs.
Whichever program you choose, let us show you
how great a private label program can be.
Canadian Sales: (800)
791-7811
Brian@heritage-coffee.com
